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Welcome to Auguste Noel

Your Trusted, Family-Run Supplier of Fine Foods & Drinks

At Auguste Noel, we pride ourselves on being more than just an importer and wholesaler – we’re a passionate, family-run business dedicated to serving the vibrant and growing independent market across the UK. With decades of experience, we’ve built strong relationships with both UK manufacturers and artisanal producers across Europe to bring you the finest selection of high-quality foods and drinks.

Our carefully curated range, now exceeding 2,500 products, includes both renowned brands and exclusive, innovative lines that you won’t find everywhere. Whether you're looking for the classics like San Pellegrino or exciting, bespoke offerings from small European producers, we’ve got something to help you stand out. From gourmet ingredients to everyday essentials, we cater to every part of the ambient grocery sector.

At Auguste Noel, we understand that your business thrives on choice, quality, and reliability. That’s why we offer a fast, dependable, and efficient "one-stop shop" for all your ambient grocery needs. With our national distribution network, we ensure that your orders are delivered swiftly and directly to your door, so you can focus on what matters most – running your business.

We don’t just supply products; we build partnerships. We work closely with our suppliers to bring you not only the latest trends and products but also the support you need to keep your shelves stocked with distinctive items that will set you apart in a competitive marketplace.

Experience the difference of working with a dedicated partner who truly understands your needs. With Auguste Noel, you’ll enjoy outstanding customer service, a diverse product range, and the reliability of a trusted family business. Let us help you bring the very best of fine foods to your customers and elevate your offering with products that make an impact.

About Us

Auguste Noel is a second-generation, family-owned business, delivering a friendly and reliable service to delicatessens, farm shops, village stores, and more across Great Britain. Specializing in fine food wholesale, import, and distribution, we supply over 2,500 product lines from more than 150 trusted suppliers. Our extensive range includes renowned brands such as San Pellegrino alongside artisanal, bespoke producers like Harrington’s, creators of Benenden Sauce.

As part of our commitment to offering distinctive, high-quality products, we exclusively import a selection of premium European brands. Our carefully curated partnerships include Delba Bakeries and Jürgen Langbein from Germany, Minerva canned fish from Portugal, LU and Belin biscuits and snacks from France, as well as Bornibus condiments and pickles. We also offer exquisite Greek extra virgin olive oils and olives from Korvel, and premium Italian pasta, sauces, and breadsticks from Rummo and Valledoro.

Located in Rochester, Kent, we are strategically positioned with excellent transport links, including access to the Dartford Tunnel (for Essex and the North), the Blackwall Tunnel (for Central London), and both the M20 and M2 motorways, ensuring fast connections to Kent and Sussex.

Over the past decade, we’ve experienced significant growth, expanding our offerings to become a true “one-stop shop” for many of our customers' ambient grocery needs. By working closely with our suppliers, we continuously develop both new and existing products to meet the evolving demands of the market.

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